Cookie Policy
How we use cookies and how to manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, improve your experience, and understand how you use our site. Some cookies are essential for basic functionality, while others enhance features or track usage.
2. Types of Cookies We Use
Strictly Necessary Cookies: These cookies are essential for website functionality. They enable you to navigate the site, use security features, and process orders. These cookies do not require consent and are always active.
Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. These cookies collect anonymised data about page views, referral sources, and user behaviour. You can control these cookies through your consent preferences.
Marketing & Advertising Cookies: We use Google Ads for remarketing and conversion tracking. These cookies help us understand the effectiveness of our advertising campaigns and show you relevant ads on other websites. Marketing cookies require your explicit consent.
Functional Cookies: These cookies remember your choices (language, preferences) to provide a personalised experience.
3. Google Analytics
We use Google Analytics to track how visitors use our site. Google Analytics sets cookies (_ga, _gid, _gat) to collect anonymous data about your interactions. This helps us improve site performance and understand user behaviour. Google processes this data according to their Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4. Google Ads & Conversion Tracking
We use Google Ads to advertise our products and services. Google Ads cookies (_gcl_au, _gcl_aw) track conversions and enable retargeting. This allows us to:
- Measure advertising campaign effectiveness
- Show you relevant ads on other websites (remarketing)
- Understand which ads lead to purchases
You can manage Google Ads settings at Google Ad Settings or opt out at Network Advertising Initiative.
5. Consent Mode v2
We use Google's Consent Mode v2 to respect your cookie preferences. When you make cookie choices, Consent Mode adjusts how Google services process your data:
- All Accepted: Full data collection enabled for analytics and advertising
- Analytics Only: Only analytics cookies active; advertising reduced
- All Rejected: Minimal data collection; only essential cookies active
6. Managing Your Cookie Preferences
You can control cookies in several ways:
- Cookie Banner: Use the consent banner that appears on our website to accept or reject cookies
- Browser Settings: Most browsers allow you to disable cookies. Check your browser's help menu for instructions
- Opt-out Tools: Use Google's opt-out tools for Analytics and Ads
- Do Not Track: Enable "Do Not Track" in your browser if supported
Note: Disabling essential cookies may affect website functionality.
7. Cookie List
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - user identification | 2 years |
| _gid | Google Analytics - session tracking | 24 hours |
| _gcl_au | Google Ads - user identification | 3 months |
| _gcl_aw | Google Ads - conversion tracking | 3 months |
| cookieConsent | Your cookie preferences | 1 year |
8. Third-Party Cookies
Our website uses cookies from third parties (Google Analytics, Google Ads) as described above. These third parties are responsible for their own cookie policies and data handling.
9. Changes to This Policy
We may update this Cookie Policy to reflect changes in our practices or technology. We encourage you to review this policy periodically. Your continued use of our website indicates acceptance of any updates.
10. Contact Us
If you have questions about our cookie practices, please contact us at info@musclefresh.world or call +61 2 8056 4892.