Food supplement. Not a medicine. Manufactured and distributed by Musclefresh Pty Ltd, Sydney, Australia.

Privacy Policy

Last updated:

1. Introduction

Musclefresh Pty Ltd (ABN 88 145 723 904) ("we", "us", "our", or "the Company") operates the website Musclefresh.ddd. We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your personal information.

2. Information We Collect

Information you provide directly: When you place an order, contact us, or subscribe, we collect your name, phone number, email address, and delivery address. We use this information to process your order, confirm details by phone, arrange delivery, and respond to inquiries.

Information collected automatically: Our website collects information about your browsing through cookies, analytics services (Google Analytics), and advertising platforms (Google Ads). This includes your IP address, browser type, pages visited, and time spent on the site.

Cookies and tracking: We use cookies to remember your preferences and improve site functionality. We also implement Google Ads conversion tracking and Consent Mode v2 to manage user consent for data processing.

3. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Confirm orders by telephone
  • Provide customer support
  • Send order updates and confirmations
  • Improve our website and services
  • Comply with legal obligations
  • Measure advertising effectiveness through Google Ads
  • Analyze user behaviour via Google Analytics

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Contract: To perform our obligations to you (order processing, delivery)
  • Legitimate Interest: To improve our services, prevent fraud, and analyse site usage
  • Consent: For cookies and marketing communications (you can withdraw this anytime)
  • Legal Compliance: To comply with Australian privacy laws and tax obligations

5. Sharing Your Information

We do not sell your personal data. We only share information as necessary with:

  • Delivery partners to arrange your shipment
  • Payment processors (when applicable)
  • Google (for analytics and advertising conversion tracking)
  • Law enforcement or authorities if required by law

6. Data Retention

We retain order information for as long as necessary to fulfill your order and comply with legal obligations (typically 7 years for business records). Contact inquiries are retained for up to 2 years unless you request deletion.

7. Your Rights

Under the Privacy Act 1988 (Cth) and Principles of Privacy, you have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data (subject to legal retention obligations)
  • Object to processing for direct marketing
  • Port your data to another service provider
  • Withdraw consent for cookies and analytics at any time

To exercise your rights, contact us at info@musclefresh.world.

8. Security

We implement industry-standard security measures to protect your personal data, including encryption, secure order forms, and restricted access to personal information. However, no online transmission is completely secure. We recommend using strong passwords and updating them regularly.

9. Third-Party Services

Google Analytics: We use Google Analytics to understand how visitors interact with our site. Google processes data according to their Privacy Policy.

Google Ads & Conversion Tracking: We use Google Ads to advertise our products and track conversions. This involves collecting data about your interactions with our ads. You can opt out via Google's Ad Settings.

Consent Mode v2: We use Google's Consent Mode to respect your cookie preferences and adjust data collection based on your consent choices.

10. Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of our website indicates your acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about our privacy practices, or to lodge a complaint, please contact us:

Musclefresh Pty Ltd
Unit 3, 156 Kent Street
Sydney NSW 2000
Australia
Phone: +61 2 8056 4892
Email: info@musclefresh.world
Mon-Fri 9:00 AM-5:00 PM AEST

You also have the right to complain to the Office of the Australian Information Commissioner (OAIC) if you believe we have breached your privacy. Contact OAIC at 1300 363 992 or visit www.oaic.gov.au.